Not long ago, in the glamorous city of New York, two savvy sisters in their thirties simply couldn’t find the right jeans to wear. Elizabeth and Grace were hunting high and low for chic, fashion-forward jeans that would fit and flatter without breaking the bank.
Working in the heart of New York City’s Fashion District, Elizabeth couldn’t help notice that many of her friends and co-workers were having the very same problem. Complaining of “muffin-tops”, clingy cuts, hours spent in the dressing room and astronomical price tags, Elizabeth felt she could make a change. Recognizing that the issue was really a lack in the denim market – and not a problem with women’s bodies – she and her sister set out to make top-of-the-line, affordable jeans that would highlight women’s best assets and smooth away any problem areas. Thus, Elizabeth Grace was born.
Elizabeth Grace is designer denim done differently. Imagine a jean with a higher rise, more leg room where you need it and a Slimming Grace feature - our innovative shape perfecting construction that provides additional support in all of the right places. Season after season, the collection mirrors the best in true Contemporary, bringing the newest looks to the Updated Missy market for under $100, which is totally unheard of.
Elizabeth Grace infuses classic comfort with modern style, delivering the very latest in super-soft washes and treatments to your fit of choice, whether it’s one of our core styles – skinny, straight, boot cut, flare – or the latest must-have silhouette of the season.
Elizabeth Grace. Finally, jeans you love to wear!